1.  The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

Introduction:- 

Why Should you buy it? (Reasons)  

1. Incorporate the new rules that will keep you ahead of the digital marketing curve.
2. Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you.
3. Use web-based communication technologies to their fullest potential.
4. Gain valuable insights through compelling case studies and real-world examples.
5. Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat

Amazon Seller Reviews:- 

When I purchased that book, I was looking for something written in clear English and without complicated words. I am learning English and at the same time I am a marketer, so I need to be familiarized with the terminology in my professional field. That book is really good for that. As the author would say "a niche for people who need to learn the marketing terms in English".

Actually, I am writing this review due to the tips that I found in it.

For me, It's not a brilliant book but if you never have used Twitter, Facebook or even you don't know what it means "marketing", you should read it.

BUY NOW. 

 The new edition of this book is also available now, 

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly 8th Edition. 

Buy now the 8th edition. 

2. Hit Makers: How to Succeed in an Age of Distraction

Introduction:- 

Every business, every artist, and every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention.

From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.

Why should you buy it? (Reasons) 

The secret link between ESPN's sticky programming and The Weeknd's catchy choruses

·       Why Facebook is today’s most important newspaper

·       How advertising critics predicted Donald Trump

·       The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history

·       How Barack Obama and his speechwriters think of themselves as songwriters

·       How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals

·       The French collector who accidentally created the Impressionist canon

·       Quantitative evidence that the biggest music hits aren’t always the best

·       Why almost all Hollywood blockbusters are sequels, reboots, and adaptations

·       Why one year--1991--is responsible for the way pop music sounds today

·       Why another year --1932--created the business model of film

·       How data scientists proved that “going viral” is a myth

·       How 19th-century immigration patterns explain the most-heard song in the Western Hemisphere

Amazon Seller Reviews:- (Good and bad both) 

 1.

  Bought this book because it was already popular, a behavior predicted early in the book itself. Having said that, I thoroughly enjoyed it. It’s well written, witty, very energetic, and thoroughly researched. I’d share it on my Twitter feed if I had more than eight followers. (The good news from Thompson is that I’m not alone.)

The question of what drives hatedom can be esoteric to the point of incomprehension when the psycho-sociologists wrestle with it, or dry as a burnt toast when the statisticians do. Thompson, however, addresses the question anecdotally, using facts and figures to fill in the blanks. The result makes for very relatable reading.

As a sexagenarian who lived in China for much of the last decade, I have to admit that some of his cultural references were totally lost on me, but that’s certainly not the author’s fault. We learn at many levels concurrently and this book taught me a lot.

I particularly liked the section devoted to the debunking of the myth that anything really goes viral on the Internet. It makes sense. Far better to be friends with Kim Kardashian, if you want to be famous than it is to think you’re going to come up with the world’s cleverest meme.

And someone finally gave us the full story on the historic success of Fifty Shades of Grey, although he kept to the marketing issues and wisely didn’t try to explore the deeper issue of why that content was so enthusiastically received. And, yes, I did read it. As a devout reader, I felt I had to, given its incredible success. That, too, was predicted by Thompson.

If you are trying to market yourself as an artist or author Hit Makers is a must-read plus. It’s filled with money quotes. Here’s one: “Publicly, people often talk about issues. Privately, they talk about schedules. Publicly, they deploy strategic emotions. Privately, they tend to share small troubles. Publicly, they want to be interesting. Privately, they want to be understood.”

Following the laws of Pareto, authors typically spend most of their time on the first and last paragraphs of a book. Between those bookends, some books start strong and lose steam. Others pick up momentum as they go. This one follows the latter trajectory and is well worth the reader’s investment and patience.

2. 

I loved reading this book - the whole time I was reading it, I kept telling everyone around me how great it was. There are a lot of established principles and studies in this book, but he describes them with such storytelling that it's fun to read and hard to put down!

3. 

The book points at features that characterize many hits but ignores the possibility that they characterize many flops as well. 

4. 

Excellent writing but not enough application. 

 BUY NOW 

3. Permission Marketing: Turning Strangers into Friends and Friends into Customers Hardcover 

Introduction:- 

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now, this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

Why should you buy it? 

This book was written in 1999, but surprisingly still completely relevant today. The examples are a bit dated, but since it's a conceptual book, the reader will get a good basic introduction to the concept behind opt-in email and direct response marketing.

I recommend this book to beginners with no experience with direct marketing or opt-in email marketing knowledge. Although very well written and in a very readable tone, experienced marketers or those with a basic knowledge of marketing will find the book a bit boring and repetitive. For more advanced readers, I suggest No B.S. Direct Marketing by Dan Kennedy.

I would give the book a higher rating as an introduction to direct marketing if it were edited down by about 1/3 its size due to repetition in the book otherwise it's a good book.

Amazon Customer Reviews:-

1. 

All Marketer should apply these principles: 2020 review

 

His ideas are presented simply and with ease that makes you know you can implement them yourself. I like the way he thinks, it makes this book not just informative but fun to read. It's going into my read again pile.

Also check out his website and workshop, amazing.

2.  2020 review. 

Seth has simplified the art of permission marketing. Gone through the book and I have been able to unlock a level of marketing that I never consider in my business.

3.  2022 review

I loved the concept of this book but it was published in 2006 and it really shows. All of the outdated examples — AOL, etc — get in the way of proving the premise of the book. It’s time for a new edition.

4. Must read, 2019 Review. 

Still relevant and a must-read for any business working to build or improve their marketing. Has completely reshaped the way I think about client acquisition.

5. Great read for the Marketing people 2020 review

I enjoyed this book. It was an easy read at first and then became a little harder as the book progressed. The concepts in this book apply to business even today. It would be cool to see a new version of this book come out discussing permission marketing for social media and influencer marketing.

6. Strengthen your knowledge 2020 review 

Very interesting each case and how these explain the permissive marketing process. Simple and understandable English to read.

7. Review 2019 

A great guide to being a considerate marketer

4. SOCIAL MEDIA MARKETING TIPS FOR  2022: A beginner's guide on how to use 

social media to sell higher than your competitors  Paperback– January 25, 2022

Introduction:- 

Do you want to use social media to attract customers and drive sales? Overwhelmed by it all or unsure where to begin? 

Do you want to earn money on social media? 

Learn how to use social media effectively to build and grow your business quickly and steadily! 

Others' followers are growing, while yours is stuttering. How much time do you have to spend looking for the best filter or hashtag? The contents do not appear to be attracting anyone's attention...frustrating? Do you want to learn how to quickly grow through social media? If yes…….

This is the guide for you!

With hundreds of actionable strategies for Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, TikTok, Snapchat, and more, Social Media Marketing Tips For 2022 will teach you how to grow your business on social media from the ground up! 

Buy Social Media Marketing Tips For 2022  to Start Seeing Results Right Away«« 

Social Media Marketing Tips For 2022 is a complete guide packed with expert knowledge written in simple English and with no fluff for busy business owners like you. Concentrate on one social network at a time, or visit any random page to learn new things to help your business grow

Why Should you buy it? (reasons) 

1. Why  You  Need  a Social Media  Marketing  Plan
2. The Unknown Secrets of Twitter Marketing
3. How to use Twitter for marketing
4. How to make use of Facebook for Marketing products to Customers
5. Facebook Marketing Strategies
6. Increasing Your Audience
7. How to Making  Use  of  YouTube market your product/Brand
8. Youtube Secretes and many more

Product Reviews:- 

This book is good for enhancing your social media.

All the social media pros and cons are discussed in this book.

Buy now 

5. The Ultimate Guide to Selling on Etsy: How to Turn Your Etsy Shop Side Hustle into a Business Paperback – April 14, 2021

Introduction:- 

Fully updated for 2022, "The Ultimate Guide to Selling on Etsy" is a complete, down-to-earth guide written by REAL top-1% Etsy sellers.

Learn simple ways to dramatically improve your Etsy shop ranking, your five-star reviews, your conversion rate, your shop views, and traffic. And most importantly, learn how to stop getting buried by your competitors—and start making sales and real income.

You won’t find any “secrets” or snake oil in this book. Just replicable strategies that we KNOW work because we used them ourselves to turn a brand-new shop with a single listing in 2013 into a top-1% ranking shop with 23k+ sales, a five-star rating, and a 6-figure income. We'll share the EXACT same strategies we used to grow our Etsy shop.

Whether you’re just starting out on Etsy or have been putting a lot of work into your Etsy shop without much success, don’t give up. Instead, get this book. Because our success on Etsy wasn’t an accident or “good luck.” It was the result of meticulous testing, research, and doing more of what worked (and less of what didn’t!). It’s replicable. This means that you can do it in your shop too.

Why should you buy it? (Reasons) 

How to properly set up your shop for success (and common pitfalls!)

- Down-to-earth, real advice and strategies for keywords that bring in sales

- Real-talk and strategies about Etsy’s algorithm and how it ranks your shop and listings

- How to price your products (most sellers get this one wrong)

- The best (and most cost-effective) opportunities for paid advertising

- Little-known opportunities for free advertising that actually work

- Etsy-specific customer service guide for earning 50% more 5-star reviews

- In-depth guide for how to market your shop within and beyond Etsy

- Practical guide to studio space, packaging, and shipping strategies that save you time and money.

- Advice for growing, scaling, and hiring freelancers and virtual assistants

- Creating GORGEOUS listing photos (without expensive equipment or Photoshop skills!)

- Much, much more.

Product Reviews:- 

Ok, I've tried many tutorials and guidebooks in my day, but I have to say, this is one of the MOST detailed, awesome ones I've ever read. It tells you EXACTLY what to do. No vague or confusing advice that leaves you guessing. They have thought of literally everything to cover in more detail than I thought possible. HIGHLY recommend!!!

There is so much information, you will wonder if you can absorb it all. Yes, you can, as it is written so well you will want to read it again and again. This book covers everything that is important to building an Etsy business, and every chapter is a treasure trove of vital information. Congratulations ladies, well done!

This book was packed with practical advice. The style was easy to read. The writers were honest about the mistakes they made so that you would not have to repeat them. There was a ton of info on how Etsy evaluates and ranks sellers.

I’ve been an Etsy seller for years and have been frustrated with the lack of sales. When I first started I thought that all I had to do was upload photos of my work with descriptions and I would get sales. It’s not that easy. So I decided to try to learn how I could improve my shop and increase my sales. The book is very informative and goes into every aspect of selling on Etsy. How to set up your shop, how search algorithms work, tips on what you should and should not do, etc. Right now I am in the middle of reading the book and following the suggestions for improvement. Don’t know if after all is said and done if I will sell more but the book itself is an interesting read into how the Etsy site works.

 Shop now. 

Do tell me if my blog helps you in any way. Must buy these books seeing your budget of course.